Punto Roca Materiales is a leading provider of construction materials, committed to offering a wide range of high-quality products from top brands at competitive prices.

A logo that encapsulates the essence of their industry and location. The brand guidelines were meticulously crafted to ensure consistency and cohesion across all platforms. The logo features an icon inspired by the rugged mountains surrounding Monterrey, symbolizing strength and stability, key attributes in the construction industry. This design not only reflects the company's core values but also establishes a strong visual identity that resonates with their target audience